tag:blogger.com,1999:blog-20474026219131476502012-02-16T19:59:02.918-05:00Dragonfly Media Artshttp://www.blogger.com/profile/08704740447788462930noreply@blogger.comBlogger21100tag:blogger.com,1999:blog-2047402621913147650.post-53026492525579333182011-11-17T20:42:00.000-05:002011-11-17T20:42:52.094-05:00This month, I’d like to share some valuable tips about email marketing. Email marketing is a necessary and highly effective component of any comprehensive Business to Business or Business to Consumer marketing plan. A strategic email marketing campaign will increase your sales and expand your presence to a broader audience while building loyalty with your existing client base. It’s easier than you think. The trick is knowing what to say and when to say it, so your email marketing efforts work in your favor, creating more leads and opening more lines of communication between you and your customers. This month, I’ll show you how to: <br /><ul><li>Renew Relationships and Increase Sales</li><li>Utilize Different Types of Email Marketing and When to Use Them</li><li>Manage Your List Effectively</li><li>Create Valuable Content</li><li>Practice Email Marketing Etiquette</li><li>Dispel Email Marketing Myths</li></ul><div style="background-color: white; color: #674ea7;"><span style="font-size: small;"><i><b>Step One - Renewing Relationships and Increasing Your Sales</b></i></span></div>Before you can create an email marketing campaign that delivers real results, you have to know what you want to accomplish. If you are just beginning to leverage email marketing, it is best to start with a primary objective and build from there. Trying to do too much with a limited number of contacts runs the risk of abusing your list and turning off prospects before you even have a chance to win them over. With the right email marketing tools in place, you can build a comprehensive email marketing strategy capable of achieving a variety of objectives. The first step is defining your initial goal:<br />Do you want more leads?<br /><ul><li>Do you want to inform and educate your audience?</li><li>Do you want to renew relationships with existing clients?</li><li>Do you want to introduce your offerings or enhance your brand and reputation?</li><li>Do you want more sales?</li></ul>Each of these objectives can be met using the right type of email marketing. Once you have your primary objective determined, you can easily select which email marketing message will best fit your needs.<br /><br /><i style="color: black;"><b></b></i><i>Next Week: Utilizing Different Types of Email Marketing &amp; Effectively Managing Your List</i><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2047402621913147650-5302649252557933318?l=dragonflymediaarts.blogspot.com' alt='' /></div>Dragonfly Media Artshttp://www.blogger.com/profile/08704740447788462930noreply@blogger.com0tag:blogger.com,1999:blog-2047402621913147650.post-57006783640356754382011-02-14T10:07:00.002-05:002011-10-10T22:01:23.854-04:00<div style="color: #444444;"><span style="font-family: &quot;Trebuchet MS&quot;,sans-serif;">Welcome to the Dragonfly Media Arts | Power eBlast Blog...</span></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2047402621913147650-5700678364035675438?l=dragonflymediaarts.blogspot.com' alt='' /></div>Dragonfly Media Artshttp://www.blogger.com/profile/08704740447788462930noreply@blogger.com0